When I started Working Women’s Wealth, I often thought to myself, “Why would anyone want to listen to me? Who am I to possibly do this? There are so many more experienced people out there!” It has been a long journey from feeling like a social media imposter to become a soft influencer.

I chat with Tara Bradford, a publicity strategist and international speaker. Tara helps her clients design their reputations around their message. A publicity strategy is more than just website traffic and social media followers. It is about the building trust and credibility to your message. After all, we all have something valuable to share with the world!

Show notes for Imposter to Influencer

• Tara’s background and journey in publicity strategy

• Her purposeful intent to feature herself in the media

• Building relationships with media partners

• Ensure you are featured in publications that is in line with your business purpose

• Be honest with what you want and embrace your reputation!

• Take control of your narrative to positively affect the people you want to influence

• Don’t wait to be asked or invited!

• Scale your outreach with a small audience first.  In this way your message will be polished by the time you scale up!

• If you are speaking to everybody, you are speaking to nobody!  Hone your message to a niche audience

• The ROI in a publicity strategy includes an increase in website traffic, followers on social media, sales in services, credibility and a trust factor

When you start out:

• Draw on all your experiences to make sense of your new context

• Save at least 6 months of income

• Be kind to yourself! When you worry about savings, mortgage and insurances, we often overlook the big opportunity.

• Investigate your earning potential! You can decide how much money you make.

• Scale your personal branding

• Most millionaires have at least seven streams of income

• Delve deep into what and how you want to make money!

• Scale your audience base organically: word-of-mouth, personal referrals and strategic partnerships

• Have a solid audience before your begin mass marketing and advertising

• Don’t justify your pricing

And lastly, we talk about Tara’s next BIG steps!

More about Tara

You can learn more about Tara on her website and take Tara’s 5 Day Publicity Challenge!

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